The importance of branded uniforms for businesses

Branded workwear and staff uniform isn’t a new thing! Employee workwear has been around for generations. Commonly, workwear was provided so that all employees would be easily recognised by their employer. There is a little more to it today!

There are many reasons why businesses chose to invest in branded uniform for their employees and the benefits aren’t just for the company. Here at Zepha clothing we take pride on pairing the right garment and branding to suit our customers needs.

Some of the key benefits for a business to invest in staff uniform are as follows:

Creating a professional image

This cant be underestimated. All staff wearing the same garments, branded with the same company logo or name creates a great impression for customers, suppliers and visitors that will come into contact with staff members.

Team cohesion

In addition to creating a professional image, uniforms can also help to promote a sense of team cohesion among employees. When everyone is dressed in the same attire, it can help to create a sense of unity and belonging among team members. This can be especially useful in larger businesses where employees may not interact with each other on a daily basis, as it can help to foster a sense of community and shared purpose.

Employee morale and increased pride in appearance

Branded staff uniform will help employees feel part of team and assuming the garments and branding have the approval from the employee it will help them have pride in their appearance and be proud to represent their company.

Marketing opportunities

Branded uniforms can also serve as a form of marketing for a business, as they can help to promote the company's brand to potential customers. When employees are out and about in the community, they can serve as walking advertisements for the business, helping to spread awareness of the company's products or services and to deliver a message. This can be especially effective in industries where face-to-face interactions with customers are common, such as retail or hospitality. A heat pressed vinyl transfer message on the back of a staff T Shirt saying “here to help”, “ask me a question” will portray a message to a customer that you are an approachable company.

Company / brand recognition

Most people around the world instantly recognise an employee of Mc Donalds by the staff uniform that employees wear. Repetition of seeing a logo or branding will help a customer or potentialcustomer become familiar with your brand, subconsciously this will create customer trust and may help convey a message of commitment and reliability.

When considering staff uniform it is important to recognise the benefit for both the employer and employee. Both the business and employee will often have different priorities when it comes to purchasing staff workwear so it important to get the balance right.

Often the investment in staff uniform will be price driven by the business, however, this could be a false economy.

From an employee’s perspective it will be important for the business to chose garments that are fit for purpose. Considerations such as what environment will the garments be worn in? if it’s a warm environment will the garments be breathable and a comfortable fit. For outdoor use is the level of waterproofing essential? Consultation with the staff is key, in most cases they will know best, and their opinion should matter. At Zepha Clothing we always encourage new customers to trail sample garments to ensure that the fit, look and practicalities work for the company and the employee.

We're based in Stoke on Trent supplying branded and custom clothing to businesses across Burslem, Tunstall, Fenton, Longton, Newcastle-under-Lyme, Congleton, Hanley and Stoke.

We've got clothing samples in all sizes so if you need to try on and check for fit, just pop along to our factory over in Fenton.

For more information about branded workwear, and staff uniforms, please visit www.zepha.co.uk or call us on 01782 413789.